Picking the right theme is crucial for your WordPress site launch. A good choice can help your site look good, and load fast. A bad choice can spell trouble for your store’s performance, and even make it hard to build a store in the first place.
So how do you choose? According to WordPress, there are over 10,000 free themes in its repository. And a lot more premium themes.
But don’t worry about combing through all of them. We researched dozens of themes to find the best ecommerce WordPress themes on the market right now.
1. Thrive Themes
Thrive Themes is one of the most popular names in WordPress development. They offer a powerful page builder, the Thrive Architect, numerous helpful plugins, and a fully fleshed theme builder. All of these tools are easy to use, and they perform well.
The theme builder is also compatible with all the plugins you need to get an ecommerce store off the ground. From WooCommerce and Drip to advanced CRMs like Hubspot and fluentCRM, they all blend really well into Thrive’s development kit.
But there’s one other thing Thrive Themes have going for them: conversion rate optimization. All of their tools are built with CRO in mind. The theme builder supports all kinds of CTAs, their extensions help promote products, and the Thrive Architect is full of conversion-focused blocks. If you want to sell like crazy, the Thrive suite is one of the best options for WordPress sites.
2. Astra
If you need high performance, Astra is the best WordPress ecommerce theme. It’s lightweight, so your site will load fast, and offer a fantastic user experience. Plus, you’ll have no problems passing the CWV.
Astra is also easy to set up. It has a well-optimized code, and a large community behind it, so you’ll find easy fixes even when you do run into problems. It’s also compatible with all builders, including more complex platforms like the Beaver Builder.
But what you get by default is not too shabby either. The Astra Theme has a ton of widgets and add-ons that help you create beautiful pages and sell more.
Granted, Astra is not a strictly ecommerce theme. You can use it in a wide variety of projects. But thanks to its seamless integration with WooCommerce and other ecommerce tools, we’re more than happy to recommend it.
3. Porto Theme
Porto is more directly focused on helping you build an ecommerce platform. It was created to work with WooCommerce, and it has amazing support for all online store owners.
For example, Porto recently released an AI Product Generator, which helps you create product descriptions with the help of AI technology. They also offer over 134 pre-built websites, that you can use as a template for your own store. All of them are beautiful, they run well, and they’re easy to customize so you can set-up an online storefront in no time.
Not to mention, the theme itself is pretty well-reviewed. It has high scores across all theme review aggregators, and a ton of elements to customize your user experience.
If you’re looking for a fast theme built for WooCommerce, Porto is probably your safest pick.
4. GeneratePress
GeneratePress is a smart pick for any WordPress project. It’s not necessarily built for ecommerce, but we couldn’t write a roundup of good WordPress themes without including it.
GeneratePress is an extremely lightweight theme that focuses on speed and stability. You won’t find all the fancy tools you get from Porto, and you might have a hard time building something out from scratch with GP. But that’s what you get for a stable, open-source and free project.
Not to mention, you can mitigate a lot of that with GenerateBlocks, a lightweight WordPress page builder from the same creators. The combo is really popular in the SEO space, because it’s a fast and easy way to pass the Core Web Vitals.
That being said, it might not be everyone’s first pick for ecommerce.
5. OceanWP
This was one of the most popular themes when I started doing SEO in 2017. OceanWP was all the rage, and even the hype died down, the theme’s still pretty good. In recent years, it even pivoted to help ecommerce site owners more than the average website owner.
They do this with customizable store templates, a dedicated tool for building online stores in OceanWP, and amazing support for WooCommerce integration. You also get a lot of styling options, as well as A/B testing support and a lot of other features that can help ecommerce site owners improve their conversion rate.
That being said, most ecommerce tools are only available for a fee. And although the core theme is free, a lot of useful features are also locked behind a paywall.
So do note that you’ll need to set aside a budget for OceanWP if you want to make the most of it. But you can also get started for free, and decide if you need more along the way.
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